Effective Date: May 19th, 2026

1. Privacy Principles

First and foremost, we are not a data collection engine! Privacy-first principles are core to how we design and operate our services. This Privacy Policy explains how we collect, use, and protect your data across all of our services, including our website at https://www.localconditions.com and our mobile and web applications ("the App").

We strive to take one of the most privacy-conscious approaches in the weather reporting industry (yes, sadly, "industry" - we are only about life and safety first, but commercial weather is a massive for-profit "business" and we are just extraordinarily small "players"), including minimizing unnecessary data collection where possible and implementing enterprise-level security and privacy practices throughout our platforms.

Privacy is not the complete absence of technology, advertising, analytics, or data processing. Modern digital services, including weather platforms, require certain information and infrastructure to function, secure systems, prevent abuse, deliver localized experiences, measure performance, and include advertising that helps fund free and supplement access to services.

Some technical information, such as IP address, browser type, device characteristics, and network metadata, is inherently required for websites and apps to function securely and reliably on the internet. Privacy laws generally regulate how such information is retained, shared, sold, combined, or used for advertising, profiling, analytics, or cross-service tracking purposes.

Our approach is to minimize unnecessary collection, reduce retention where possible, avoid invasive profiling practices, and limit the sharing of personal information beyond what is reasonably necessary to operate and improve our services.

This policy (wake us up when it's over) applies to all users who access or use the website or app, regardless of location, and is designed to meet privacy requirements under applicable laws including those in the United States, Canada, the European Union (GDPR), California (CCPA/CPRA), and other international privacy regulations.

2. Information We Collect

We do not collect personally identifiable information unless you voluntarily provide it. If you do not provide personal information, your visit remains anonymous in relation to your name, address, contact info, gender, etc - except for your IP address and browser-related data used for analytics and security purposes, which is not something anyone can "opt-out" of because the Internet would not work otherwise! Privacy and consent laws are based on the sell and share of data for only helping to prevent marketing and remarketing to you without your "consent", but you will still see ads! Just know, we aren't the reason you are getting Spam Risk calls!

If you choose to share your location, we use it only to provide services (like mapping), and it is not sold or shared for advertising or remarketing.

• IP address and technical details (browser, device) - Note: this is always provided to all websites and apps you visit!!
• Voluntarily provided personal information (e.g. name, email, address) - We do not sell or share this!!
• Location data, if permission is granted - It is buffered (blurred coordinates, not your exact location), so that we do not sell or share exact coordinates!!

2.1 Sensitive Personal Information

We do not collect or process sensitive personal information. This includes, but is not limited to, details such as your age, gender, Social Security number, government ID numbers, financial account details, health or medical conditions, racial or ethnic origin, religious or political beliefs, or biometric data.

If you believe you have submitted such information to us in error, please contact us immediately so we can securely delete it.

3. Use of Information

• To provide and improve services
• To respond to user inquiries
• To analyze usage via Google Analytics
• To render maps or localized features when location is shared

4. Sharing with Vendors and Third Parties

We may share non-personal or anonymized data with vendors for technical and service purposes. These include:

• Google Maps
• TomTom Maps
• Mapbox
• MapTiler
• ShareThis
• PayPal
• Ezoic

5. Google Analytics

We use Google Analytics for site traffic analysis. It collects anonymized usage data. You can opt-out here:

https://tools.google.com/dlpage/gaoptout

5.1 Google AdSense and AdMob

We may use Google AdSense (on the website) and Google AdMob (in the app) to display personalized and non-personalized ads. These services may use cookies, device identifiers, and other technologies to serve ads based on your visits to this and other websites or apps.

You can control ad personalization using the following links:

• Google Ad Settings
• NAI Consumer Opt-Out

5.2 Mediavine Programmatic Advertising (Ver 1.1)

The Website may work with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

5.3 Ezoic Servics

This website may use the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.

A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.

The following information may be collected, used, and stored in a cookie when serving personalized ads:

• IP address
• Operating system type and version
• Device type
• Language preferences
• Web browser type
• Email, in a hashed or encrypted form

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.

You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.

6. How Your Data is Processed

Your data is processed securely and only used for the purposes described in this policy. It is not used for automated decision-making or profiling. Third-party service providers are contractually required to handle your data lawfully and protect it appropriately.

6.1 Legal Basis for Processing Your Information

We process your personal data based on one or more of the following legal grounds, depending on your location and the applicable privacy laws:

• Consent: Where you have given us clear consent to process your personal information for a specific purpose. For example, when you provide location access or submit a contact form.
• Contract: Processing is necessary to fulfill a contract or take steps at your request before entering into a contract, such as providing a requested service.
• Legal Obligation: We may process your data when required to comply with applicable laws and regulations.
• Legitimate Interests: We may process your data for our legitimate business interests, such as improving our services, maintaining security, or analyzing usage — provided these interests do not override your privacy rights.

If you are located in the European Economic Area (EEA), the UK, or another jurisdiction that requires a legal basis, this section provides the necessary context for our data processing practices.

7. Your Rights

7.1 European Union (GDPR)

You have the right to access, rectify, delete, or restrict your personal data, as well as data portability and objection to processing.

7.2 United Kingdom (UK GDPR)

UK residents have similar rights under the UK GDPR and the Data Protection Act 2018, including access, correction, and erasure of their data.

7.3 Canada (PIPEDA)

Canadian users may access and correct their personal data and withdraw consent at any time, subject to legal restrictions.

7.4 United States

We comply with applicable U.S. federal and state privacy laws. Residents of California (CCPA/CPRA) have specific rights:

• Know what data is collected and how it's used
• Request deletion of personal data
• Opt-out of sale/sharing of data
• Correct inaccurate data
• Limit use of sensitive information

7.5 Additional U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state laws, including rights to access, delete, correct, and opt out of targeted advertising, profiling, or the sale/sharing of personal data.

7.6 Australia (Privacy Act 1988)

Australian users have the right to access and correct personal data and to complain about any breaches of privacy.

7.7 South Korea (PIPA)

South Korean residents have strong rights under PIPA, including rights to access, correct, delete, and suspend processing of personal information.

7.8 Japan (APPI)

Japan's APPI provides individuals the right to access their data, request corrections or deletions, and restrict certain uses of their data.

7.9 Brazil (LGPD)

Under Brazil’s LGPD, you have the right to confirm, access, correct, anonymize, block, or delete your personal data and withdraw consent.

7.10 India (DPDP Act)

Under India’s Digital Personal Data Protection Act (DPDP Act), users may have rights to access, correct, update, and erase personal data, as well as grievance redressal rights, subject to applicable law.

7.11 China (PIPL)

Where applicable, individuals located in China may have rights under the Personal Information Protection Law (PIPL), including rights to access, correct, delete, and restrict processing of personal information.

7.12 Automated Decision-Making and Profiling

We do not use personal information for decisions that produce legal or similarly significant effects without appropriate safeguards and rights where required by law.

7.13 International Data Transfers

Your information may be processed and stored in countries other than your country of residence, which may have different data protection laws.

7.14 Appeals

Depending on your jurisdiction, you may also have the right to appeal a decision related to a privacy rights request.

To exercise any of these rights, please contact us (see Section 10).

8. Children's Privacy

We do not knowingly collect data from children under the age of 13 (or the minimum age as defined in your country). If you believe we have unintentionally collected such data, please contact us immediately.

9. Data Security

We, only representing our service, implement enterprise-level security practices to protect your data, though no system is entirely immune to risk. We cannot attest to or warrant our vendors' practices.

10. Contact Us

For questions or to exercise your privacy rights, please contact us at:

Email: https://www.localconditions.com/contact.php

11. Changes to This Policy

This Privacy Policy may be updated from time to time. The updated version will be posted on this page with a revised date.